NiceN Easy Hair Color, Non-Permanent, Medium Ash Brown 77

Perfect for first time colorers! No ammonia. Lasts up to 28 shampoos. Natural looking tones and dimensional shine. Blends away gray. Q. How do I know if Nice'N Easy non-permanent is right for me? A. Nice'N Easy Non-Permanent is ideal for first time colorers - no visible roots, no long term commitment. It's natural looking non-permanent color that gradually washes away, leaving no visible rootline behind. Q. How does it work? A. It's so easy to use & takes only 15 minutes - just apply, leave on for 15 minutes, then rinse out. Nice'N Easy Non-Permanent's Colorant wraps each hair with rich natural looking color, and there's no ammonia. Q. Will it blend away my gray? A. Yes! Nice'N Easy Non-Permanent beautifully enriches your own natural hair color and blends away gray in just 15 minutes! Q. How long will my color last? A. Nice'N Easy Non-Permanent gradually washes away in about 28 shampoos. If you select a shade that is darker than your natural hair color, it may take longer to fully wash out. If you'd like to lighten or dramatically change your hair color try Nice'N Easy permanent hair color or Perfect 10, both from Clairol. See how you will look in this shade! Go to clairol.com for the Try It On Studio. Natural looking tones and dimensional shine. Color lasts up to 28 shampoos. Medium Ash Brown Shade 77 layers cool tones and minimizes red/orange undertones. For optimal results use on light brown to dark brown hair. On gray hair, color appears lighter than non-gray for a highlighted effect. On natural red hair, color gives a medium ash brown result with fewer red tones. This Pack Contains: Color Activating Creme; Color Formula; 2-minute Moisture-Rich Conditioner; Easy to follow instructions; Application Gloves. Made in UK.