Tresemme ColorThrive Shampoo, Blonde

Used by professionals. With fade block technology. Color lock treatment retains color 5x longer (when using ColorThrive Shampoo, Conditioner and Color Lock In Creme or Spray vs ordinary shampoo and conditioner (color loss due to washing of hair)). Improves natural vibrancy of color treated hair. Our Philosophy: From our origins in salons around the world, we've always had a simple vision: to create stylist-tested, salon-quality products without the salon price tag, so you can experience that salon feeling everyday. Like your favorite little black dress TRESemme will never let you down, or go out of style. TRESemme - professional, affordable. This Product: Prolongs the life of your color treated hair (when using ColorThrive Shampoo, Conditioner and Color Lock in Creme or Spray vs ordinary shampoo and conditioner (color loss due to washing of hair))! It shields your new hue from damage with fade block technology, keeping your salon-quality color shining and light. It's a gentle non-color depositing system that buffs up dull and darkening shades by trapping in color with a protective net that locks in dye and keeps mineral deposits at bay. Relax until your next dye appointment - your hair will stay vibrant and shiny, shampoo after shampoo after shampoo. This product is not tested on animals. Made in USA.